Stop marketing with a blindfold on

Without a shared understanding of your customers, competitors, and product positioning, marketing rarely takes off.

I partner with early stage B2B startups to build and implement a solid product marketing foundation that keeps teams aligned and efficient.

Services

Competitive intelligence

  • Market research

  • Customer interviews

Product marketing essentials:

  • Competitor analysis

  • Personas

  • Positioning

Training:

  • Enable marketing teams

Process

Gather insights:

  • From your company (current challenges, what makes your product unique)

  • From your competitors (their offering and position)

  • From your customers (what they think about you, why they choose you)

Build materials:

  • Develop and share competitve analysis, personas, and positioning

Put them into action:

  • Train marketing teams

  • Integrate personas and positioning into existing processes (i.e advertising and content)

Why me

I’ve been there before

  • From a 5-person startup to a high-growth bootstrapped agency and a Series B-stage SaaS scale-up, I know what it's like to work at high-pace, with tight budgets, and shifting priorities. 

I’m hands on

  • Early stage companies require a consultant who not only provides big picture strategy, but can understand the day-to-day challenges and minutiae of a marketing team.

I keep the entire company in mind

  • Product marketing is the foundation for sales pitches, strategic decisions, and even your roadmap. I develop materials your entire company can use.