Streamlining Content Strategy with an Editorial Calendar

With an increase in team members and content requests, the marketing team at Wavo needed a system to plan, organize, and schedule content production. I built an editorial calendar with Asana to track and assign all pre-publication content activities. My responsibilities: build an editorial calendar, develop processes for each content type (blog, video, social post, etc.), and break down content production into weekly sprints.

The Goals:

• Build an editorial calendar with a macro view (top-level view of marketing activities) and micro view (information about an individual content piece).

• Give other teams visibility into content strategy and posting timeline.

The Approach:

• Use project management tool Asana to build an editorial calendar.

• Tag content with relevant keywords (business lines, platforms, audiences, etc.) and add publishing dates that provide context for content teams.

The Results:

• Saved time planning content with templates and was able to estimate time to complete each content piece.

• Moved from last-minute content production to planning out content on a quarterly basis with multiple stakeholders.