Reducing Time to Market by 1.5 Months With MVP Connectors

At a software integration platform, each new connector required months of development and engineering resourcesm making it risky to build without clear demand. We needed a faster way to validate sales potential and use cases before committing to full development.

My responsibilities: define connector scope and use cases, create demos, and partner with sales in prospect calls.

The Goals:

• Shorten the development cycle for new connectors; new integrations took 2-3 months each.

• De-risk engineering investment by validating market interest early.

• Enable sales to generate interest in new integrations and grow pipeline.

The Approach:

• Build lightweight MVP connectors focused on high-potential use cases.

• Create demo videos to help sales validate demand and gather feedback.

• Collaborate with marketing to create landing pages that generated qualified leads and meetings.

The Results:

• Delivered 4 MVP connectors in under two weeks each.

• Conducted 10+ customer interviews to validate use cases.

• Launched 1 full-featured connector with proven market demand.

• Reduced time to validate a new integration by over 1.5 months.